HMC’s finale Digital Marketing Innovation Award will be held at 16:15-17:30 on June 28.
To encourage and inspire innovative ideas for hotel marketing, the Digital Marketing Innovation Award selects the most creative marketing cases from the past year. The short-listed hotels that have been previously reviewed and selected will deliver an eight-minute presentation on their marketing cases and answer questions from the panel of judges. The judges and audience will then choose the winners of "Best Digital Marketing Innovation Award" and "Digital Marketing Innovation People's Choice".
Candidates for previous Digital Marketing Innovation Awards include delegates from InterContinental Hotels Group, HUAZHU Hotels Group, BTG Hotels Group, Home Inns Hotels Group, Plateno Group, ATOUR, Tujia, Eastern Crown Hotels Group, Pod Inns Hotel, Blossom Hill Inn, Hangzhou New Century Grand Hotel, W Taipei Hotel and Home Away From Home.
Any innovative marketing solutions from hotel chains, independent hotels, economy hotels, boutique hotels, B & B, inns, vacation cabins and other lodging types are welcome to sign up for the contest!
Creative ExpressionCreative forms of expression to meet the needs of customers
Media StrategyReach targeted audience with precise branding
Marketing PerformanceTo provide brand value while achieving target goals
Reputation & InfluenceTo gain reputation and set up benchmarks for hotel marketing
Submit application to be pre-selected by the Committee & Panel
The finalists to submit materials and presentation slides
Presentation & Judging of the Award
Five innovative hotel marketing cases were presented to senior executives and hundreds of attendees in 2017, leading to heated discussions at the event.
Among showcases from other finalists, New Century Grand Hotel Hangzhou won the 2016 China Digital Marketing Innovation Award with its touching video.
Home Inns Hotels, W Taipei Hotel , Huazhu Hotels Group，Eastern Crown Hotels Group and Plateno Group presented their marketing cases to help understand the status quo of hotel marketing.