Keynote Speakers / Panelists

  • Rungang Zhang
    Rungang Zhang Secretary General and Vice President China Tourism Association
    Mr. Rungang Zhang is Vice President and Secretary General of China Tourism Association, and president of China Tourist Hotels Association. He has extensive leadership and management experience in travel and hotel sectors. Meanwhile, Mr. Rungang Zhang has a profound understanding and unique insights in the hotel development and hotel group management. Mr. Rungang Zhang served as vice president of Beijing Capital Tourism Co., Ltd. and chairman of BTG-Jianguo Hotels & Resorts Management Co., Ltd.
    Rungang Zhang will attend:
    Jun. 07   9:40-10:05 AM Keynote: China's Hospitality Trends Outlook 2017
  • David Sun
    David Sun General Manager BTG Homeinns Hotels
    Mr. David Sun is General Manager of BTG Hotels and also Chairman & CEO of Homeinns Hotel Group. In Mr. David Sun's leadership, Homeinns Hotel Group has developed from a company of merely 22 hotels to a hotel giant with more than 3,000 hotels. Homeinns Hotel Group is now one of the world's leading hotel group. In April 2016, Mr. Sun led the merger of Homeinns Hotel Group into BTG Hotels and the delisting of Homeinns Hotel Group from NASDAQ. Homeinns Hotel Group is now a wholly-owned subsidiary of BTG Hotels.
    David Sun will attend:
    Jun. 07   10:05-10:50 AM CEO Talk: The Extension, Integration and Transformation of Accommodation
  • Leo Liu
    Leo Liu President Wyndham Hotel Group China
    Leo Liu is President of Wyndham Hotel Group China. Prior to Wyndham, he was the MD of Costa Crociere S.p.A., and took several management roles for Accor Group in both France and China including MD of Accor Services, China. In 2014, Leo once took training at West Point where cultivated his leadership capabilities and incorporated its motto "Mission First, People Always" into his management concepts-- Be mission-oriented and always take your team as supports.

    Leo graduated from Ecole Supérieure de Commerce de Lyon, France and Institut d'Etudes Politiques de Paris.
    Leo Liu will attend:
    Jun. 07   10:05-10:50 AM CEO Talk: The Extension, Integration and Transformation of Accommodation
  • Shenghong Gan
    Shenghong Gan CEO SSAW Boutique Hotel
    Mr. Shenghong Gan is CEO of SSAW Boutique Hotel. With over 20 years of experience in the hotel industry, he has served as general manager and director of different departments at several high-star hotels. Prior to that, he worked at New Century Hotels & Resorts. Mr. Shenghong Gan is a Director of the China Tourism and Hotel Association and was a guest lecturer to the advanced training courses at Tsinghua University, including the Tourism Real Estate & Hotel Management Training Course and the General Managers Training Course.
    Shenghong Gan will attend:
    Jun. 07   3:10-3:35 PM Keynote: New Boutique Hotels and Cultural Tourism Towns Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Peter Tippen
    Peter Tippen Head of Loyalty Marketing & Partnerships, Greater China IHG
    In the role of Head of Loyalty Marketing & Partnership for Greater China, Peter is responsible for leading IHG's loyalty, partnerships, and marketing strategies in the region. The role is responsible for the regional coordination of IHG's loyalty functions, steering its loyalty strategy, and delivering commercial returns. Peter has more than 20 years of experience in Loyalty, Customer Relationship Marketing (CRM) and Marketing, both on the client side and in advertising; with his last eight years spent at IHG. His previous employment includes Tourism New Zealand, and in advertising, working on leading brands like United Airlines, Lloyds TSB, Sony and Nissan.
    Peter Tippen will attend:
    Jun. 07   11:20-11:45 AM Keynote: Improving Guest Experience through Insights on New Consumer Needs
  • Gloria Wang
    Gloria Wang President Hampton by Hilton China
    Ms. Gloria Wang is vice president of Plateno Group and president of Hampton by Hilton China.

    Ms. Gloria Wang joined 7 Days Group Holdings Limited (now Plateno Group) in 2006 and She has served as the head of supervisor in Shenzhen and Beijing with 7 Days Inn, the Operation Director in 7 Days headquarter and the vice president of Hampton by Hilton China.

    Ms. Gloria Wang holds an MBA degree from Guanghua School of Management, Peking University.
    Gloria Wang will attend:
    Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests' Needs and Experience?
  • Nong Xia
    Nong Xia President & CEO HNA-PV
    Mr. Nong Xia, President and CEO of HNA-PV, has 17 years of experiences as a hospitality executive. Before he joined HNA-PV, Mr. Xia was the senior VP of Starwood Acquisition & Development, Greater China. Prior to that, he had led the Real Estate & Development as senior VP in Hyatt for 15 years. He is a pioneer in the field of hospitality with numerous awards received. His financial experiences acquired from Nomura Securities also benefits him a lot. Mr. Xia graduated from Keio University and holds an MBA degree in The University of Chicago.
    Nong Xia will attend:
    Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
  • Olivia Chen
    Olivia Chen VP Digital & Marketing of Great China Club Med
    Ms. Olivia Chen joined Club Med in 2010 and now serves as VP Digital & Marketing of Greater China. She leads the team to drive the company's digitalization by identifying, creating and delivering growth which in turn delivers on the vision of making Club Med essential to consumers in enjoying vacation all over the world.

    Olivia Chen had more than 15 years of working experience in different multinational companies. Before joining Club Med, she had worked for L'Oreal China, L'Oreal Paris headquarter and Suntory.

    Olivia Chen graduated from the Moscow State University in Russia.
    Olivia Chen will attend:
    Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
  • Guofeng Tai
    Guofeng Tai General Manager of Hotels for Mass Market BTG Homeinns Hotels
    Mr. Guofeng Tai is SVP of the Homeinns Hotels Group and General Manager of Hotels for Mass Market. Mr. Tai joined the Homeinns Hotels Group in July 2004, and took positions as hotel general manager, district general manager, head of departments of sales, marketing and branding, and regional general manager, and then moved to serve as VP of Operations & Sales. Before joined Homeinns Hotel Group, Mr. Tai had 12 years' experience in education and was an associate professor.
    Guofeng Tai will attend:
    Jun. 08   3:10-3:55 PM Executive Roundtable: Beyond Guestrooms
  • Elton Sun
    Elton Sun Corporate Executive Vice President HUAZHU Hotels Group
    Mr. Elton Sun is Corporate Executive Vice President and CEO for Upscale Brands of HUAZHU Hotels Group. Mr. Elton Sun is a seasoned veteran in the hospitality industry, with over 25 years of experiences working with both multi-star hotels and multi-national management companies in the fields of brand management, operations, market development, international merger and acquisition and more. Elton is responsible for developing overall strategies for four award-winning brands of HUAZHU Hotels Group and overseeing their day-to-day management, including Mercure, Novotel, Grand Mercure and JOYA.

    Before this, Elton worked as General Manager for eight years at HK CTS Metropark Hotel Group, where he led the team and successfully designed and launched Metropark Hotel. The brand now owns and manages close to 150 multi-star hotels in Hong Kong, Macao, mainland China and around the world. Elton also led the company's initiative in 2015 to acquire over 50 hotels and hotel management companies in Britain, which also turned out to be a great success. Elton holds a Master's Degree in Hotel Management from Hong Kong Polytechnic University. He is fluent in Mandarin, Cantonese, and English.
    Elton Sun will attend:
    Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests' Needs and Experience?
  • Michael Zhu
    Michael Zhu SVP HUAZHU Hotels Group
    Mr. Michael Zhu is the SVP of HUAZHU Hotels Group. He had worked as c-level or middle-level management at Jinjiang, Wanda, Jinling, Starwood, etc., as well as VP of a consulting company and college teacher, with 20 years of experience in IT-based business innovations.

    Mr. Zhu holds a bachelor degree from Beijing Institute of Technology and a MBA degree from Nanjing University.
    Michael Zhu will attend:
    Jun. 08   3:10-3:55 PM Executive Roundtable: Beyond Guestrooms
  • William Tang
    William Tang Deputy General Manager Hengda Hotels & Resorts
    Mr. William Tang is Deputy General Manager of Hengda Hotels & Resorts. He is also Certified Hotel Administrator of AH&LA and member of The National Hotel Rating Committee and Vice Secretary-General of Union International Des Concierges D'hotels in Greater China. With over 20 years of hotel working experience, Mr. Tang is experienced in hotel management concept and practical strategy. Mr. Tang graduated from Beijing International Studies University.
    William Tang will attend:
    Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
  • Kevin Liu
    Kevin Liu Chief Brand Marketing Officer Vienna Hotels Group
    Mr. Kevin Liu is Chief Brand Marketing Officer of Vienna Hotels Group. Mr. Kevin Liu had worked for China Youth Daily, Southern Metropolis Daily and other mainstream media. He later moved to the field of brand marketing, conducted research on entertainment marketing, visual marketing, emotion marketing and crisis public relations.
    Kevin Liu will attend:
    Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests' Needs and Experience? Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Xianfeng Li
    Xianfeng Li Senior Vice President & President of Upscale Hotel Business Unit Dossen International Group
    Mr. Xianfeng Li is Senior Vice President of Dossen International Group & President of Upscale Hotel Business Unit. Since March 2017, he has been in charge of business development, operation management and brand management of Upscale Hotel Business Unit of Dossen.

    Mr. Xianfeng Li is an expert on hotel management. With more than a decade of experience in the hotel sector, he served as vice president of Plateno Group, CEO of 7 Days Premium, and vice general manager of Country Garden Phoenix International Hotel Management Company. He graduated with a Master's degree from Shanghai Jiao Tong University.
    Xianfeng Li will attend:
    Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests' Needs and Experience?
  • Conway Zheng
    Conway Zheng VP, Marketing Atour
    Mr. Conway Zheng is VP, Marketing of Atour. He is a marketing expert with extensive experience in various marketing campaigns.
    Conway Zheng will attend:
    Jun. 08   3:10-3:55 PM Executive Roundtable: Beyond Guestrooms Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Maria Sun
    Maria Sun COO Ctrip
    Ms. Maria Sun is Chief Operating Officer of Ctrip and CEO of the Accommodation Business Group of Ctrip.

    Ms. Maria Sun started her career in various management roles for the JinJiang Hotel Group. In 2000, she started at Ctrip where she was director of the Customer Service Center and implemented a comprehensive quality management system. In 2006 Ms. Sun was promoted to Vice President, then Senior Vice President in 2011. In 2012 she transferred to the Accommodation Business Unit, where she now serves as Executive Vice President and CEO. In late 2016 she was appointed Chief Operating Officer of Ctrip, while still maintaining her role as CEO of the Accommodation Business Group.

    She received her undergraduate degree from JiaoTong University (Shanghai) and her MBA from China Europe International Business School (Shanghai).
    Maria Sun will attend:
    Jun. 08   2:00-2:45 PM CEO Talk: Explore Cooperation Formats between Hotels and Distribution Channels
  • David Chai
    David Chai Vice President Fliggy
    David Chai is Vice President of Fliggy, the travel platform owned by Alibaba Group. David Chai has over 30 years' professional experience in Hospitality industry. He has been working in various management roles at global chain hotels and leading hotel information solution providers. David has been appointed as the General Manager of Shiji Group Shanghai Since 2003, during that period he created the first online payment gateway system (PGS) for hospitality industry in China, and founded the direct connect and channel management solution, CHINAonline. He joined Alibaba group in 2014.
    David Chai will attend:
    Jun. 08   2:00-2:45 PM CEO Talk: Explore Cooperation Formats between Hotels and Distribution Channels
  • Kevin Guo
    Kevin Guo VP Meituan Dianping
    Mr. Kevin Guo currently serves as Vice President of Meituan Dianping Group and General Manager of Meituan Dianping's Accommodation Business Unit. Mr. Guo has served as vice president of China Hotel Association since December 2016.
    Kevin Guo will attend:
    Jun. 08   2:00-2:45 PM CEO Talk: Explore Cooperation Formats between Hotels and Distribution Channels
  • Michael Chen
    Michael Chen Executive President Mangrove Tree Resort World
    Mr. Michael Chen is Executive President of Mangrove Tree Resort World Operations Management Limited.

    Michael started his career as a surgeon at People's Hospital in Jiangsu province. In 1994, Michael joined Nanjing Jinling Hotel as Assistant F&B Manager. He then served as Banquet Manager, Director of Sales & Marketing of Jinling Hotel Co Ltd, General Manager of Sales, Directors, Vice President of Jinling Hotel Management Company. After that, Michael served as Vice President of China WALLINK Group and President of Smart Hotels Group, Vice President of Chinese Jinmao (Group) Co. Ltd., Executive Vice President of Shanghai Zensure Capital.

    Michael graduated from Nanjing Medical University in 1993 with a bachelor's degree in Medicine. He graduated from Hong Kong Poly Tech University in 2004 with a master's degree in Hotel Management. In 1999, he was sponsored by the National Scholarship Management Committee, to study at the Tourism and Hotel Management Department of Purdue University as a visiting scholar, majoring in Hotel Management, Marketing and Applied Research of Brand Management.
    Michael Chen will attend:
    Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
  • Joe Xu
    Joe Xu Senior Vice President Super 8 (China)
    Joe joined Super 8 (China) in July 2010 as Senior Vice President of Distribution. He is responsible for Hotel Property Management System, EC Channel, IT Technology R&D and Reservation functions.

    Prior to joining Super 8, Joe was the Vice President of Beijing Golden Century (GC) Networks and he was in charge of sales and service call center operations, E-commerce, R&D for new products and technology. Before joining GC, Joe worked for Dell Inc. for more than 13 years, including 5 years of work in DellUS. He was instrumental in setting up Dell East Asia Direct Sell Manufacturing & Distribution, Dell R&D Center in Shanghai, and improving Tech Support Service in Dell Great China region.

    Joe holds an EMBA Degree from Guanghua Management School at Peking University, a MSIE degree from University of Texas in U.S and a BEng degree from Jiangsu University, China.
    Joe Xu will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Ethan Zhu
    Ethan Zhu Chief Commercial Officer, China TripAdvisor
    Ethan Zhu joined TripAdvisor in 2011 and is Chief Commercial Officer, leading strategy, partnerships and performance Ads for China. He is based in the company's Beijing office.

    Prior to joining in TripAdvisor, Ethan was Business Development Director at PixelMedia, where he accumulated a rich experience in the digital online industry. In this role, he led the web and design agency's business in North China and built up its AdNetwork platform across the Mainland to the company's profit. In the earlier part of his career, Ethan also spent time in project management at China's largest web portals Sina and Sohu .

    Ethan holds a Bachelor's degree in Industrial Design from the University of Aeronautics and Astronautics.
    Ethan Zhu will attend:
    Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
  • Kitty Huang
    Kitty Huang Vice President - Customer Loyalty & Revenue Generation, Greater China Wyndham Hotel Group
    Kitty Huang joined Wyndham Hotel Group in 2009, she is the Vice President of Customer Loyalty & Revenue Generation in Greater China region. Prior to joining Wyndham Hotel Group, Huang spent more than two decades in senior corporate and property level sales and marketing roles with InterContinental Hotels Group, her role covered from revenue management, pre-opening sales & marketing to sales & marketing operations. Huang received her diploma from Ming Chung College in Taipei, Taiwan and her master's degree in International Business Administrations from Amsterdam School of Business and Plymouth Business School in Plymouth, U.K.
    Kitty Huang will attend:
    Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Frank Huang
    Frank Huang General Director of Hotel and Hospitality Services Fliggy
    Frank Huang is General Director of Hotel and Hospitality Services. Mr. Huang is one of the main designers for Fliggy Future Hotel innovations. In the past three years, Mr. Huang has lead his team to persistently explore the innovative and groundbreaking ways to differentiate Fliggy's hotel service from traditional OTAs. Based on Taobao's e-commerce platform, Fliggy aims to equip the merchants with more tourism wise professional and innovative tools and to enhance customers' purchasing and aftersales experience to build up a more open and complete tourism ecosystem. Combined Alibaba ecosystem's user base, big data, Cloud computing etc., Mr. Huang equipped Fliggy's hotel services with innovative and market wise strategies to push Fliggy's market share, branding and customer experience into a new era.
    Frank Huang will attend:
    Jun. 07   4:05-4:30 PM Keynote: Fliggy, Combining Future Hotel Credit Consumption of Full Hotel Services with Big Data Analysing to Identify Customers' Travel Expectation
  • Alex Wang
    Alex Wang CEO Morning Inn
    Mr. Alex Wang is CEO of Morning Inn. He had served as Sales Manager of Seven Days Hotel Chain, Marketing Director of Shanghai e-Buy Hotel Group, Operations Director of Baidu Chain Bar Passion Group. He has 10 years of experience in the hotel industry.
    Alex Wang will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Will Shao
    Will Shao Director, Distribution Strategy Greater China IHG
    Will Shao is working in Intercontinental Hotels Group as Director, Distribution Strategy for Greater China. With over 10 years working experience in different international OTAs, Will joined Booking.com in 2010 as a member of startup team in Booking.com China and successfully opened the West China office for Booking.com. Will Shao joined IHG in 2015. He is leading distribution team, building up the partnership with third parties partner, developing and implementing global distribution strategy for IHG Hotels in Greater China. Will holds a bachelor degree from Nanjing University of Science and Technology, and Master degree candidate in Hong Kong Polytechnic University.
    Will Shao will attend:
    Jun. 08   2:00-2:45 PM CEO Talk: Explore Cooperation Formats between Hotels and Distribution Channels
  • Rodger Hu
    Rodger Hu General Manager of Assets Operation Business Group Tujia
    Mr. Rodger Hu, now holds the position of General Manager of Assets Operation Business Group in Tujia. Prior to Tujia, He was the Vice President of Plateno Hotels Group. Before that he served in senior management roles for leading Chinese companies like Yongle, Zhongjin Group. He founded his own company Cloud Stay Hotel Management Platform. With sharp insight in emerging business models and market transformation, he led and participated several investments, merger & acquisitions. Mr. Hu possesses rich experience in operation, business development, channel development and management, and team management. Mr. Hu holds an MBA degree from Shanghai Jiaotong University.
    Rodger Hu will attend:
    Jun. 07   4:30-4:55 PM Keynote: In The Sharing Economy, How Should Lodging Industry Promote User Experience Through Fragmentation Management?
  • Ingrid Yin
    Ingrid Yin Assistant President Jinling Hotels & Resorts Corporation
    Ms. Ingrid Yin serves as Assistant President of Jinling Hotels & Resorts Corporation. Ms. Ingrid Yin is now responsible for the development of Jinling Hotels & Resorts Corporation's domestic & international position and strategy, Sales & Marketing, IT construction and Digital Revolution Project. With more than 18 years of rich experience in Jinling Hotels & Resorts, CITS and Intercontinental Group, Ingrid shows her extraordinary insights and leadership in hotel group's Sales & Marketing promotion and IT construction comprehensively.

    Ms. Ingrid Yin has rich working experience in international hotel operation as well as local hotel group management. The hospitality career brings Ingrid full of extraordinary insights and leadership in hotel group's Sales & Marketing promotion and IT construction.

    Ms. Ingrid Yin had studied at South East University and holds a Master Degree of Science in Hotel & Tourism Management in Hong Kong Polytechnic University.
    Ingrid Yin will attend:
    Jun. 08   2:00-2:45 PM CEO Talk: Explore Cooperation Formats between Hotels and Distribution Channels
  • Eric Lu
    Eric Lu General Manager Spring Investment
    Mr. Eric Lu, General Manager of Spring Investment and President of Spring Investment Japan, had been an executive of JinJiang Hotel, HengShan Hotel, St Noah Hotel and Lvmama Tourism. He had a good performance of leading local hotel brands to exceed international brands of the same level. Mr. Eric Lu has a unique understanding and many vivid cases on building hotel brands, marketing, catering production, innovation and transformation. Now he is devoting to explore new management models and practice on the alliance of airlines and hotels direct sales.
    Eric Lu will attend:
    Jun. 08   3:10-3:55 PM Executive Roundtable: Beyond Guestrooms
  • Xueshan Yang
    Xueshan Yang CEO Tsingpu
    Mr. Xueshan Yang is Founder, Chairman and CEO of Beijing Tsingpu Retreat & Culture Co., Ltd. He was Director & CFO of Vantone Industrial Co., Ltd., mainly in charge of Beijing Vantone New World Plaza, Central Park, Air China Plaza.

    In 1998, Xueshan Yang founded China Education-CHINAEDU.NET and successfully raised the capital from international funds like IDG, TIGER, McGraw-Hill. He was accredited as "The First Person in China Internet Education" by the media. In 2007, China Education-CHINAEDU.NET was listed on Nasdaq.
    Xueshan Yang will attend:
    Jun. 08   3:10-3:55 PM Executive Roundtable: Beyond Guestrooms
  • Jesper Palmqvist
    Jesper Palmqvist Area Director, Asia Pacific STR
    Mr. Jesper Palmqvist is the Area Director Asia Pacific for STR and is based in Singapore. He has twenty years of experience in hospitality, online travel and IT through various verticals in regional European IT start-ups and hotel chains, as well as global companies such as Orbitz Worldwide, Wyndham Hotel Group and Groupon. As a strong supporter of big data facilitation, Mr. Jesper Palmqvist works to increase the engagement in hospitality data intelligence and clarify the decision making for hospitality, research and investment companies in APAC.
    Jesper Palmqvist will attend:
    Jun. 07   2:00-2:25 PM Keynote: APAC and China -- Major Markets Performance and Challenges
  • David Long
    David Long Vice President UCAR Inc.
    Mr. David Long is Vice President of UCAR Inc., leading the company’s corporate sales, call center and strategic cooperation departments. Prior to joining UCAR, Mr. Long was Vice President of Operation Department with CAR Inc. Mr. Long started his career in car rental business from 2010. He also has 15 years of experience in chain hotel sector.
    David Long will attend:
    Jun. 08   3:10-3:55 PM Executive Roundtable: Beyond Guestrooms
  • Xiaojun Lin
    Xiaojun Lin CEO JointWisdom
    Mr. Xiaojun Lin is CEO of JointWisdom. In 2011, he founded BrandWisdom.com, which pioneered big data application service in Chinese hotel industry. He also managed M&A of BrandWisdom.com and CSHIS to set up JointWisdom. He is in charge of strategic planning and overall operations.

    Mr. Xiaojun Lin holds a PhD in natural language processing from the Peking University, specializing in natural language processing and the data mining technology for many years as a key technical leader to undertake various national and provincial research projects.
    Xiaojun Lin will attend:
    Jun. 08   2:45-3:10 PM Keynote: New Generation Revenue Management Tool: How to Leverage Big Data to Redefine Hotel Revenue Management?
  • Vivian Hong
    Vivian Hong President, Asia Pacific Travelzoo
    Vivian Hong is President of Travelzoo Asia Pacific. She joined Travelzoo in 2011, bringing 18 years of e-commerce industry leadership, consumer marketing expertise, and executive management experience to her role with the company.

    According to Vivian, Travelzoo's mission in China is to provide its quality-driven middle-class members insider deals and one-of-a-kind experiences personally reviewed by one of its deal experts around the globe. Since joining Travelzoo, Vivian has developed the unique positioning of Travelzoo in Chinese markets, streamlined the operations and constantly pushed the envelope in products and services.

    Previously, Vivian served a variety of marketing and management roles at Alibaba, eBay, PayPal and Dell. She has been selected by Fortune as "Most Powerful Women" for 4 consecutive years.
    Vivian Hong will attend:
    Jun. 08   2:00-2:45 PM CEO Talk: Explore Cooperation Formats between Hotels and Distribution Channels Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Joseph Xia
    Joseph Xia Founder & CEO Yearth Group
    Mr. Joseph Xia is Founder & CEO of Yearth Group. Mr. Joseph Xia co-founded Yearth in 2017. Yearth is the next-generation hospitality alliance that empowers independent hotels and small chains through technology and shared resources. By leveraging its loyalty program and digital marketing platform, Yearth can help alliance partner hotels increase direct bookings through a centralized channel, meanwhile allowing each hotel to retain its distinctive characteristics.

    Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as Revenue Management Manager and Deputy Director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc. Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co., Ltd. as Vice President in Nov., 2010. He was is in charge of Sales & Marketing, internet product, BI and Big Data.

    Mr. Joseph Xia holds a Bachelor degree from Civil Aviation University of China and an MBA degree from Fudan University School of Management. Mr. Joseph Xia is also a Visiting Lecturer of Travel & Tourism Department at Fudan University.
    Joseph Xia will attend:
    Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
  • Mason Hu
    Mason Hu CEO Inntie
    Mr. Mason Hu is CEO of Inntie, Partner of Inntie Investment, and Founder of ZhiDao Health. Mr. Mason Hu has extensive experience in the mergers and acquisitions of chain brands. He is also experienced in the consultancy service on corporate positioning, brand strategies and chain systems.

    Mr. Mason Hu graduated from Shanghai Finance University majoring in Finance. He is also a guest speaker for colleges including The Hong Kong Polytechnic University, Fudan University, Zhejiang University, East China Normal University, and Beijing International Studies University.
    Mason Hu will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Ying Sun
    Ying Sun Director Kantar Vermeer
    Ying is a Director at Kantar Vermeer. Ying brings her sharp insight and a wealth of experience in branding, PR and market research to the fore.

    Ying started her career from marketing research in GfK. Afterward, she joined Futurebrand, started working on diversified branding projects for Yili, China Everbright, the China Olympic Committee and Zhangjiang Hi-tech Park. Before joined Kantar Vermeer, she worked as a Strategy Director in another branding consultancy Siegel+Gale by leading a team to serve multiple domestic brands. Ying also collected rich experience in such PR firms as Webershandwick and focused on the marketing communication efforts of Microsoft, P&G, Dow Chemical among many others.
    Ying Sun will attend:
    Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Christine Liu
    Christine Liu Country Manager, Greater China STR
    As the Country Manager of STR, Ms. Christine Liu leads a team in Greater China, working with the head of Revenue Management and Sales & Marketing of International Chain hotels and Chinese Domestic Hotel groups, expanding the revenue management and benchmarking understanding in this industry, provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports.

    Ms. Christine Liu graduated from Hospitality Management School, holds the Bachelor degree of Beijing Foreign Studies University and Revenue Management Diploma of e-Cornell - School of Hotel Administration. Ms. Christine Liu started her career from Shangri-La hotels, worked in the front line with rich F&B and Front Office experience. Then she moved from hotel operations to hotel partners, expanded the Greater China market and firmed up the leading position in this region successfully for all the multi-national companies she worked for - interTouch, EasyRMS and TSA Training Services.
    Christine Liu will attend:
    Jun. 07   2:00-2:25 PM Keynote: APAC and China -- Major Markets Performance and Challenges
  • Koko Tang
    Koko Tang CEO Vinetree Tourism
    Ms. Koko Tang founded Invest Africa Club between 2014 and 2015. From 2011 to 2014, Ms. Tang was with renowned US legal firm Sidley Austin LLP in Beijing. Ms. Tang was also working at the eminent Chinese legal firm, King & Wood in Beijing between 2007 and 2011. She has a Master degree of Commercial Law from the University of Birmingham in the UK, and she was also a Certified Hotel Administrator.
    Koko Tang will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Qianyuan Yin
    Qianyuan Yin General Manager New Century Manju Hotel
    Since 2013, Qianyuan Yin has led New Century Manju Hotel and achieved the breakthrough from 0 to 1. At this moment, the company has three hotel brands which are New Century Manju Hotel, New Century Life, and Wonderland RV Camp. The company has more than fifty hotels managed and signed, and thirty hotels in operation, with a plan to open another 300 hotels in the next 4-5 years.
    Qianyuan Yin will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Hongbo Cui
    Hongbo Cui Co-founder and CEO Xi'an Simple Hotel Management Company
    Mr. Hongbo Cui is Co-founder and CEO of Xi'an Simple Hotel Management Company. The company operates over one hundred hotels. Mr. Hongbo Cui obtained his MBA degree from Southwest Jiaotong University in 2012 and has over ten-year experiences in hotel development and administration, and internet payment. He worked for Ctrip, Hanting, and Yeepay.com. In the past three years, he has founded several leading brands in tourism industry, including Yoyo Capsule, Simple Capsule, and Sleeping in Airport.
    Hongbo Cui will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Michael Sun
    Michael Sun Vice President Xiaozhu
    Prior to joining Xiaozhu, Michael was COO of Woqu. Michael also served as BU General Manager of Qunar, overseeing local business operation. He was BU General Manager of Fetion, overseeing mobile business. Michael also worked for Microsoft as a Senior Consultant after graduating from Beijing Institute of Technology. As an engineer-turned-entrepreneur, Michael keeps an open attitude towards the new business opportunities.
    Michael Sun will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Aaron Chen
    Aaron Chen Brand Director, MANXIN Division HUAZHU Hotels Group
    Mr. Aaron Chen leads the brand building, strategy, as well as the marketing plan and execution of Manxin Hotels, with the vision of building Manxin as the best choice of personalized and mid-to-upscale hotel for consumers. He had worked for P&G China and has solid experience in brand building and marketing.
    Aaron Chen will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Lucy Lin
    Lucy Lin Vice President, Sales & Marketing Ascott China
    Ms. Lucy Lin is responsible for all Ascott serviced residence brands' marketing strategy, corporate communication, sales channel development and implementation in China, aiming to maintain Ascott's leadership in serviced residence industry and deepen the public acknowledgement and recognition of serviced residence. With more than 10 years' experience of branding and marketing, Ms. Lin has honored her expertise in this field.
    Lucy Lin will attend:
    Jun. 07   4:55-6:20 PM Presentation & Judging of 2017 Innovative Accommodation Products
  • Alice Lu
    Alice Lu CMO Plateno Information Technology Co., Ltd.
    Alice Lu has a professional background in computer and marketing sector. She has served for a number of Top 500 Enterprises, and participated in marketing campaigns for platform-based internet products. Alice Lu has in-depth insight about user behavior. She is currently responsible for the operation of a massive membership platform. Alice has a successful experience of stimulating member activity, improving frequency of repeat purchase and life cycle management. Alice has participated in Harvard Business School management training and has many years of experience in team management.
    Alice Lu will attend:
    Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Rain Deng
    Rain Deng Brand Director Lavande Hotels
    Ms. Rain Deng has many years of experience with brand marketing and has been working for various well-known enterprises.
    Rain Deng will attend:
    Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Bin Yu
    Bin Yu BD Manager Tujia
    Bin Yu has a wealth of experience in cross-border entertainment cooperation and project management. Bin Yu has successfully planned and carried out many projects, such as Super Stars Come to Tujia and 121 Meet Tujia. Bin published the book named Determine Your Life's Connections. Bin graduated from Jilin College of The Arts and majored in radio and television journalism with a Bachelor of Arts Degree.
    Bin Yu will attend:
    Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Du Jin
    Du Jin Founder & CEO HOME AWAY FROM HOME
    Du Jin is Founder & CEO of “HOME AWAY FROM HOME”. She raised million-dollar funding from venture capital in 10 days, opened 4 hostels in 2 years. The occupancy exceeded 90% in just two months after opening. The project was included as a good example in Alibaba's IPO prospectus. She is now working on the "Dream Building Journey of 12 places, 12 months, 12 beautiful hostels."
    Du Jin will attend:
    Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Ada Gao
    Ada Gao Brand Director of Luxury Lifestyle Brands InterContinental Hotels Group
    Ms. Ada Gao leads the brand strategy, guest experience enhancement and marketing communication planning and implementations, with the vision of building the most preferred luxury hotel brands in Greater China. Ms. Ada Gao has over 12 years' solid experience in brand and product marketing. She worked in L'Oréal China for 8 years before joining IHG.
    Ada Gao will attend:
    Jun. 08   3:55-5:35 PM Presentation & Judging of 2017 Hotel Innovation Marketing Award
  • Charlie Li
    Charlie Li CEO TravelDaily
    Mr. Charlie Li is the founding investor of TravelDaily.cn, China's leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.

    Mr. Charlie Li has over 20 years of experience in China's airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.
    Charlie Li will attend:
    Jun. 07   10:05-10:50 AM CEO Talk: The Extension, Integration and Transformation of Accommodation Jun. 08   11:30-12:15 PM Executive Roundtable: Hotel Reputation Management - Gaining a Foothold in the Competition
  • Joseph Wang
    Joseph Wang Chief Commercial Officer TravelDaily
    Mr. Joseph Wang joined TravelDaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.
    Joseph Wang will attend:
    Jun. 07   9:30-9:40 AM Opening Remarks: Reshaping The Future of Guest Experience Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests' Needs and Experience? Jun. 08   11:30-12:15 PM Executive Roundtable: How Will Hotels Improve Bookings and Conversion from The New Generation of Guests?

Workshop

  • Rex Xie
    Rex Xie Group Director of Advertising Acount Department under Online Media Group Tencent
    Rex Xie has worked at Tencent for more than 10 years. With an expertise and comprehensive experience in online marketing and advertising, he is focusing on monetizing Tencent's advertising products as well as developing integrated tourism marketing solutions, covering industries such as real estate, tourism, education, entertainment and online gaming, among others. Taking advertiser's need at the heart, he leads the team to customize integrated marketing solutions by taking advantage of Tencent's powerful social, news and video services as well as big data processing and technical development abilities.
    Rex Xie will attend:
    Jun. 08   9:30-10:00 AM Keynote: All-scene Hotel Marketing with Tencent MIND
  • Mingkui Yang
    Mingkui Yang Chairman & CEO Hangzhou GreenCloud S&T Co., Ltd.
    Mr. Mingkui Yang is Chairman & CEO of Hangzhou GreenCloud S&T Co., Ltd.
    Mr. Mingkui Yang has extensive experience in hotel IT sector for 28 years. He was the founder, board chairman and GM of WestSoft Info Tech. He is the specialist in China's hotel IT sector. He is the vice team leader of National Standard Intelligent Tourism & Hotels of IoT team, the commissary of Education & Teach Export Committee of National Tourism Informatization Talents Authentication and the vice chief commissary of the Tourism Management Professional Committee of China Management Science Academy. He won the prize of National Provincial S & T Progress Award for several times. He wrote or wrote with others more than 10 books like Information Tech & Hotel Management to Increase the Competitive Power, Computer Information Management for Hotels, Primary Computer Skills for Tourism Hotels, E-commerce Practice Course, Information Management and Computer Use for Tourism Hotels, Computer Management of Hotels, Computer Use in the Information Management of Hotels, Tourism Information Management, Hotel Management Information System, the Informatization of Operation and Management in Hotels, etc.
    Mr. Mingkui Yang graduated from Zhejiang University with a master degree on computer science.
    Mingkui Yang will attend:
    Jun. 08   10:00-10:30 AM Keynote: Empower Hotel Revolution with Technological Operation
  • Tony Ling
    Tony Ling Senior Director of Travel Vertical, Integrated Marketing Strategy Department Baidu
    Tony Ling is the senior director of travel vertical with Baidu Integrated Marketing Strategy Department. He is responsible for marketing consulting for key travel accounts. He used to manage hotel online marketing at eLong.com.
    Tony Ling will attend:
    Jun. 08   11:00-11:30 AM Keynote: Baidu's Digital & Technical Solutions on the Whole Journey of Hotel Booking
  • Yu Yu
    Yu Yu BU President METROPOLO JINJIANG HOTELS
    Ms. Yu Yu is BU President of METROPOLO JINJIANG HOTELS, a mid-range brand of the Jinjiang Louvre Asia Hotel Management Co., Ltd. She was responsible for the integration of "Smart Hotels" and "Goldmet Inn" acquired by Jinjiang Group. She graduated from Sun Yat-sen University with an EMBA degree.
    Yu Yu will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: How Will Hotels Improve Bookings and Conversion from The New Generation of Guests?
  • Vingo Fu
    Vingo Fu CEO New Century E-commerce Company
    Mr. Vingo Fu has served as CEO of New Century E-commerce Company since January 2014. He has overall responsibility for the company's strategic development and business innovation with the aim to build the interactive marketing network platform for New Century Hotels & Resorts. Mr. Fu has rich experience in hotel and tourism management. He is very experienced in the mobile Internet and online travel market development trend and had served in senior positions in the sales & marketing, information technology, operation management and other sectors with New Century Hotels & Resorts.
    Vingo Fu will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: How Will Hotels Improve Bookings and Conversion from The New Generation of Guests?
  • Leo Yao
    Leo Yao Vice President of Marketing Zhuyou Hotels Group
    Leo Yao now serves as Vice President of Marketing for Podinns, taking charge of brand strategy, sales management and operation of e-commerce platform. Mr. Yao has more than 10 years' experience.in hotel revenue management, user operation, group data analysis and information construction.
    Leo Yao will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: How Will Hotels Improve Bookings and Conversion from The New Generation of Guests?
  • Stephen Zhao
    Stephen Zhao Commercial Product Operation, VP iPinYou
    Stephen Zhao currently manages the ad operations, sales strategy teams for iPinYou. Formerly worked at AOL/Advertising.com, one of the top DSPs in US for 10+ years within various positions: General Manager International, Head of Operations West Coast US, and Product Manager. Stephen graduated from Johns Hopkins University with dual degrees in Economics and International Relations.
    Stephen Zhao will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: How Will Hotels Improve Bookings and Conversion from The New Generation of Guests?
  • Wei Lu
    Wei Lu Senior Manager, Business Consulting & Client Service SapientRazorfish
    Ms. Wei Lu had been a business consultant for 9 years before joining Publicis.Sapient. She's been engaged in the strategy, consulting, BD, etc. to help multinational technology companies in strategic transformation. Her clients include Softbank, Smartone, KT, Akamai, China Telecom, China Mobile, China Unicom, etc. She has been helping the Chinese brands go the global stage since she joined SapientRazorfish. She is now leading the Travel& Hospitality Industry practice, and has successfully driven the website reform of China Airlines, China Eastern Airlines, Jinjiang Hotel, and loyalty programs design for Airlines, Hotels and Cruises, etc. She holds an MBA degree in IE Business School, Spain, in addition to Telecommunications Engineering Master degree.
    Wei Lu will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: How Will Hotels Improve Bookings and Conversion from The New Generation of Guests?
  • Ted Zhang
    Ted Zhang Co-founder & CEO DerbySoft
    Mr. Ted Zhang came to the U.S. in 1990 to earn a master's degree in Computer Science at the South Dakota School of Mines & Technology. He then landed in Silicon Valley working for several technology ventures ranging from start-ups to public companies. In 2002, Mr. Ted Zhang and Mr. Feng Ou co-founded DerbySoft in Shanghai to address the lack of electronic distribution for hotels in China.

    Mr. Zhang has overseen DerbySoft's growth to a team of 300 with offices in China, Japan, and the U.S. Under his leadership, DerbySoft now serves most of the world's largest hotel companies, including IHG, Hilton, Hyatt, Carlson, Choice, Wyndham, and Marriott, connecting them to such channels as Kayak, Google, Booking.com, and Travelocity. DerbySoft is the acknowledged leader in hotel connectivity technology advancements.
    Ted Zhang will attend:
    Jun. 08   9:30-10:00 AM Keynote: 3 Must-Known Metasearch Marketing Tactics for Hotels
  • Simon Zhang
    Simon Zhang Founder & CEO GrowingIO
    Mr. Simon Zhang is Founder & CEO of GrowingIO. Mr. Simon Zhang was selected as one of "The World's Top Ten Lead of Data Scientists" by Data Science Central. GrowingIO was awarded as the "Top 50 Innovative Companies in China 2015" by Fast Company in the first year since it was founded. GrowingIO has raised 20 million USD from Matrix Partners China, NEA, and Greylock. Mr. Simon Zhang has 13 years of experience in data analysis at Silicon Valley and had worked as Senior Director of Business Analytics at LinkedIn.
    Simon Zhang will attend:
    Jun. 08   10:00-10:30 AM Keynote: How to Enhance The New Generation of Guest Experience through User Behavior Data
  • Charles Wang
    Charles Wang Regional Head of Advisory Services, APAC & China IDeaS Revenue Solutions
    Charles Wang is Regional Head of Advisory Services, APAC & China for IDeaS. He leads a team of professional consultants to deliver trusted revenue management advisory services to hotels in APAC & China. Charles has been working with a wide variety of international and local hotels in APAC & China, performing Revenue Management Audits, data analysis, improvement roadmap planning, Revenue Management outsourcing services, SOP development, training and other tailor-made Revenue Management consulting projects based on customers' needs. Charles leads team demonstrated capability to improve Revenue Performance and also build up data driven and process improvement Revenue Management Culture for different hotels.
    Charles Wang will attend:
    Jun. 08   11:00-11:30 AM Keynote: Fit in Your Revenue Tactics with Transformation of New Generation of Guest Experience
  • Feng Lu
    Feng Lu CEO The East Hotel Hangzhou
    Mr. Feng Lu is CEO of the East Hotel Management Zhejiang Co., Ltd., and general manager of the East Hotel Hangzhou. He served as the owner's representative of Grand Mercure Shanghai Central (AccorHotels Group). Mr. Feng Lu has over 20 years of experience in hotel management. He is a pioneer and senior expert for the boutique hotel intelligent management, a senior professional manager and an elite lecturer in the hotel industry. He uses the perspective of hotel assets value-added to thinking about the development of the hotel, operations management, asset optimization and financing. Mr. Feng Lu holds an EMBA from the University of Hong Kong.
    Feng Lu will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: Hotel Reputation Management - Gaining a Foothold in the Competition
  • Doris Chen
    Doris Chen GM Assistant White Swan Hotel, Guangzhou
    Ms. Doris Chen is GM Assistant with White Swan Hotel, Guangzhou. She has been working in the hospitality industry for more than 10 years with her career in White Swan Hotel. She has undertaken positions such Hotel AM, Deputy Operation Department Manager. She has rich experience in customer service and experience in branding quality control, branding standard operation, and management. Ms. Doris Chen received MBA from Jean Moulin Lyon 3 University.
    Doris Chen will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: Hotel Reputation Management - Gaining a Foothold in the Competition
  • Frankie Huang
    Frankie Huang Founder & CEO TripInsight
    Mr. Frankie Huang is founder and CEO of TripInsight (Beijing) Network Technology Co., Ltd., and Director of Board of MaxInsight Data & Consulting Corp., Ltd., a New Third Board-listed company. He had served as the Vice President of Marketing of TNS China Area, WPP Group. With fifteen-year experience in the automobile and tourism-related field, Mr. Huang is a digital marketing expert. With committment to mining digital marketing algorithms, he has in-depth studies on areas including user profile and personalized recommendation systems. Based on NLP (Natural Language Processing) and research on NPS (Net Promoter Score), he led the team to initiate the SaaS service model in hotel industry.
    Frankie Huang will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: Hotel Reputation Management - Gaining a Foothold in the Competition
  • Xinyu Xie
    Xinyu Xie General Manager, National Media Division Gridsum
    Xinyu Xie has served as Gridsum's General Manager, National Media Division since 2017. He joined Gridsum's East China branch management team in 2011, leading the East China team for five years to achieve rapid growth in turnover and profits. The company has reached long-term cooperation with international brands such as L'OREAL, Chrysler, Volkswagen, and IKEA. The company was rewarded a number of marketing awards. Xinyu Xie previously served as Service Consultant and Marketing Consultant of Baidu Customer Service Department. He has extensive experience in the digital construction of search and brand marketing. His recent focus of research is on mobile marketing, information flow advertising analysis, and KOL value evaluation system.
    Xinyu Xie will attend:
    Jun. 08   11:30-12:15 PM Executive Roundtable: Hotel Reputation Management - Gaining a Foothold in the Competition

Note:

1) Chinese - English simultaneous interpretation would be available on site.

2) All conference information (including program, speakers, etc.) is subject to change without notice.

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