09:30 - 09:40 Opening Remarks
Reshaping The Future of Guest Experience
The hospitality industry continues to evolve as consumers needs change. The profiles of hotel guests are increasingly diversified, from business travelers to leisure tourists and from families to individual travelers. Meanwhile, technological innovations are also transforming the ways hotels communicate with their guests.
How should hoteliers broaden their portfolios to include more than just basic accommodation and provide their guests with richer and more differentiated services? How do they reshape the future of guest experience?
09:40 - 10:05 Keynote
China’s Hospitality Trends Outlook 2017
China’s hospitality sector has shown signs of recovery after bottoming out. But the industry still has to grapple with problems brought by prolonged slump in occupancy, over-supply, homogenization and high rental costs. The market also has massive inventory to be digested, and upgrading hotel offerings remains a challenge.
Let’s dissect China’s hotel operation data and examine how the industry can evolve and integrate with the diversifying range of alternative accommodation options in the future?
10:05 - 10:50 CEO Talk
The Extension, Integration and Transformation of Accommodation
The landscape of China’s accommodation industry is going through revolutionary development. In view of upgrading needs and the emerging new generation of consumers, hotels need to consider the experience and lifestyle elements in their offerings, other than just serving the basic lodging function. New forms of accommodation such as homestay, hostels and boutique hotels are springing up, and the traditional hotel industry is impacted by sharing accommodations.
How can hotels integrate and connect their offerings to customers in a market exploding with such huge and diversified inventories? How will the traditional hotels and alternative accommodations learn from and complement each other? And what opportunities and challenges will they face while extending their presence from hotel lodging to segments such as short-term rentals, long stays and co-working spaces?
10:50 - 11:20 Munch, Meet and Mingle
11:20 - 11:45 Keynote
Improving Guest Experience through Insights on New Consumer Needs
A new generation of consumers are subtly changing traditional accommodations. Data show that the millennial generation will become the largest travel consumer group by 2020.
Future global hotel development will be guided by 10 major trends, namely sharing in everything, hotel design, experience beyond hotel, change in loyalty, humanity, reassessment of localization, innovative luxury, smart hotels, brand crossover and data intelligence.
So, how should the industry ride on the trends and develop a unique experience for the new generation of guests?
11:45 - 12:30 CEO Talk
How Can International Brands Better Serve Chinese Guests’ Needs and Experience?
International hotel brands are stepping up partnerships with local Chinese hotel groups – the alliance of AccorHotels with Huazhu, Plateno with Hilton, and Dossen Hotel with Marriott are some prominent examples.
How should partners leverage each other’s strengths? How can the international brands better satisfy the localized and personalized needs of the Chinese consumers while maintaining their own brand propositions?
12:15 - 14:00 Lunch and Midday Break
14:00 - 14:25 Keynote
APAC and China——Major Markets Performance and Challenges
How did Asia Pacific hotels perform in the past years? China hotels' performance was heavily impacted since 2013. Driven by rational consumption, performance decrease, revival and stabilization, is it back to optimal increase now? What is hot, and where are the challenges?
Based on first hand fresh data, STR reports the hotel performance trend by different region and different classes, for your better business decisions.
14:25 - 15:10 Executive Roundtable
From Hotel Marketing to Destination Marketing
The rapid development of leisure travel in China has underscored the role of holiday resorts not only as places to stay but also as destinations in their own right. How should resorts design their products to blend in with local culture and characteristics to make guest “Travel Like a Local”? How should resorts tell their “story” in destination marketing to convert interest into bookings?
15:10 - 15:35 Keynote
New Boutique Hotels and Cultural Tourism Towns
15:35 - 16:05 Munch, Meet and Mingle
16:05 - 16:25 Keynote
16:25 - 17:10 Executive Roundtable
New Accommodation—How to Make Novelties Work?
Independent travel is in vogue as consumption scales up. Increasingly personalized needs of these travelers have prompted the emergence of new types of accommodation.
Whether it is short-term rental, recreational vehicles, outdoor luxury lodging or innovative urban accommodation, the viability of novel accommodation comes down to creating a differentiated experience, and quickly establishing basic service standards and scalability. How to achieve this?
17:10 - 18:30
Presentation & Review of 2017 Innovative Accommodation Products
The choices of new accommodation modes are getting richer as customer needs are diversifying in an era of individual travel and heightened consumption where products and experiences are paramount.
Will new accommodations such as tented resorts, recreational vehicles, container rooms, capsule hotels and urban home-share challenge traditional hotels, or are they complementary alternatives?
18:50 - 20:30 Dinner Reception
09:30 - 12:15
09:30 - 12:15 Workshop 1
09:30 - 12:15 Workshop 2
14:00 - 14:45 CEO Talk
Explore Cooperation Formats between Hotels and Distribution Channels
OTAs have been encroaching on the hotel sector, and their competition on accommodation supply has extended from price wars to dipping into supply-side segments such as PMS, reputation management and revenue management.
How should hotels hold their ground and regain control of the game? How can OTAs make use of their big data and innovations to help hotels achieve better customer targeting and market positioning? How can the two sides form healthy partnerships?
14:45 - 15:10 Keynote
15:10 - 15:55 Executive Roundtable
Brands like Atour Hotel and Airbnb are extending beyond accommodation to enhancing social and lifestyle experiences, the former through expanding its ecosystem with community and “Room+X” content and the latter through its Trips platform that offers more locally integrated experiences.
In exploring additional consumption channels other than accommodation, how do hotels determine what value-added services to add in line with their own brand position and target customers? How should hotels evaluate the demand for such value-added service and cross-sell effectively to grow revenues?
15:55 - 17:35
Presentation & Judging of 2017 Hotel Innovation Marketing Award
The 2017 Hotel Innovation Marketing Award aims at recognizing the most innovative hotel marketing case study of the past year. Six contestants shortlisted from the preliminary round will present their innovative marketing case studies and answer questions from the judging panel during. The audience will vote on the spot to decide the winner.
17:45 End of Conference
1) Chinese - English simultaneous interpretation would be available on site.
2) All conference information (including program, speakers, etc.) is subject to change without notice.