Jun. 7 Jun. 8

09:30 - 09:40   Opening Remarks

Reshaping The Future of Guest Experience

The hospitality industry continues to evolve as consumers needs change. The profiles of hotel guests are increasingly diversified, from business travelers to leisure tourists and from families to individual travelers. Meanwhile, technological innovations are also transforming the ways hotels communicate with their guests.

How should hoteliers broaden their portfolios to include more than just basic accommodation and provide their guests with richer and more differentiated services? How do they reshape the future of guest experience?    

Speaker:
Joseph Wang Joseph Wang, Chief Commercial Officer, TravelDaily
Mr. Joseph Wang joined TravelDaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.
Joseph Wang will attend:
Jun. 07   9:30-9:40 AM Opening Remarks: Reshaping The Future of Guest Experience Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests’ Needs and Experience?

09:40 - 10:05   Keynote

China’s Hospitality Trends Outlook 2017

China’s hospitality sector has shown signs of recovery after bottoming out. But the industry still has to grapple with problems brought by prolonged slump in occupancy, over-supply, homogenization and high rental costs. The market also has massive inventory to be digested, and upgrading hotel offerings remains a challenge.

Let’s dissect China’s hotel operation data and examine how the industry can evolve and integrate with the diversifying range of alternative accommodation options in the future? 

Speaker:
Rungang Zhang Rungang Zhang, Secretary General and Vice President, China Tourism Association
Mr. Rungang Zhang is Vice President and Secretary General of China Tourism Association, and president of China Tourist Hotels Association. He has extensive leadership and management experience in travel and hotel sectors. Meanwhile, Mr. Rungang Zhang has a profound understanding and unique insights in the hotel development and hotel group management. Mr. Rungang Zhang served as vice president of Beijing Capital Tourism Co., Ltd. and chairman of BTG-Jianguo Hotels & Resorts Management Co., Ltd.
Rungang Zhang will attend:
Jun. 07   9:40-10:05 AM Keynote: China’s Hospitality Trends Outlook 2017

10:05 - 10:50   CEO Talk

The Extension, Integration and Transformation of Accommodation

The landscape of China’s accommodation industry is going through revolutionary development. In view of upgrading needs and the emerging new generation of consumers, hotels need to consider the experience and lifestyle elements in their offerings, other than just serving the basic lodging function. New forms of accommodation such as homestay, hostels and boutique hotels are springing up, and the traditional hotel industry is impacted by sharing accommodations.

How can hotels integrate and connect their offerings to customers in a market exploding with such huge and diversified inventories? How will the traditional hotels and alternative accommodations learn from and complement each other? And what opportunities and challenges will they face while extending their presence from hotel lodging to segments such as short-term rentals, long stays and co-working spaces? 

Panelists:
David Sun David Sun, General Manager, BTH Hotels Group
Mr. David Sun is General Manager of BTG Hotels and also Chairman & CEO of Homeinns Hotel Group. In Mr. David Sun’s leadership, Homeinns Hotel Group has developed from a company of merely 22 hotels to a hotel giant with more than 3,000 hotels. Homeinns Hotel Group is now one of the world’s leading hotel group. In April 2016, Mr. Sun led the merger of Homeinns Hotel Group into BTG Hotels and the delisting of Homeinns Hotel Group from NASDAQ. Homeinns Hotel Group is now a wholly-owned subsidiary of BTG Hotels.
David Sun will attend:
Jun. 07   10:05-10:50 AM CEO Talk: The Extension, Integration and Transformation of Accommodation
Johnson Chen Johnson Chen, CEO, New Century Hotels & Resorts Management Co., Ltd.
Mr. Johnson Chen is currently CEO of New Century Hotels & Resorts and New Century Hotels & Resorts Management Co., Ltd.

Mr. Johnson Chen has more than 20 years of experience in the hotel sector. He was formerly GM of New Century Hotel Ningbo, New Century Hotel Ninghai, New Century Hotel Taizhou, Regional GM of New Century Ningbo & GM of New Century Grand Hotel Ningbo, the Vice GM of New Century Group & GM of Zhejiang New Century Hotel Management Co., Ltd.

Mr. Johnson Chen holds an EMBA degree from Zhejiang University. He is also an economist, engineer, inspector of the National Star Rating System for China and hotel management researcher at the institute of Zhejiang University.
Johnson Chen will attend:
Jun. 07   10:05-10:50 AM CEO Talk: The Extension, Integration and Transformation of Accommodation
Leo Liu Leo Liu, President, Wyndham Hotel Group China
Leo Liu is President of Wyndham Hotel Group China. Prior to Wyndham, he was the MD of Costa Crociere S.p.A., and took several management roles for Accor Group in both France and China including MD of Accor Services, China. In 2014, Leo once took training at West Point where cultivated his leadership capabilities and incorporated its motto “Mission First, People Always” into his management concepts-- Be mission-oriented and always take your team as supports.

Leo graduated from Ecole Supérieure de Commerce de Lyon, France and Institut d’Etudes Politiques de Paris.
Leo Liu will attend:
Jun. 07   10:05-10:50 AM CEO Talk: The Extension, Integration and Transformation of Accommodation
Moderated by:
Charlie Li Charlie Li, CEO, TravelDaily
Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.

Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.
Charlie Li will attend:
Jun. 07   10:05-10:50 AM CEO Talk: The Extension, Integration and Transformation of Accommodation

10:50 - 11:20   Munch, Meet and Mingle

11:20 - 11:45   Keynote

Improving Guest Experience through Insights on New Consumer Needs

A new generation of consumers are subtly changing traditional accommodations. Data show that the millennial generation will become the largest travel consumer group by 2020.

Future global hotel development will be guided by 10 major trends, namely sharing in everything, hotel design, experience beyond hotel, change in loyalty, humanity, reassessment of localization, innovative luxury, smart hotels, brand crossover and data intelligence. 

So, how should the industry ride on the trends and develop a unique experience for the new generation of guests?

Speaker:
Lin Wang Lin Wang, Vice Prisident, Brand Marketing, Greater China, IHG
In her role as Vice President, Brand Marketing, Greater China, Ms. Lin Wang is responsible for all IHG hotel brands' strategy, marketing communication development and implementation, aiming to build the most preferred brands in the hotel industry in Greater China.

Having 15 years of experience with brand marketing working with some of the most recognized and beloved global brands like Apple and Chanel, Lin has honed her expertise in this field and is acknowledged as a ‘Brand Ambassador’, designing and executing innovative brand marketing strategies.

Lin earned her EMBA degree from the University of International Business and Economics. She also graduated with a bachelor’s degree from the same university.
Lin Wang will attend:
Jun. 07   11:20-11:45 AM Keynote: Improving Guest Experience through Insights on New Consumer Needs

11:45 - 12:30   CEO Talk

How Can International Brands Better Serve Chinese Guests’ Needs and Experience?

International hotel brands are stepping up partnerships with local Chinese hotel groups – the alliance of AccorHotels with Huazhu, Plateno with Hilton, and Dossen Hotel with Marriott are some prominent examples.

How should partners leverage each other’s strengths? How can the international brands better satisfy the localized and personalized needs of the Chinese consumers while maintaining their own brand propositions? 

Panelists:
Allan Cheng Allan Cheng, Chairman & CEO, Dossen International Group
Mr. Allan Cheng is Founder, Chairman & CEO of Dossen International Group. He is a pioneer in introducing the "Select-Service" hotel concept to Chinese market. He had won various honors and awards in China’s hospitality sector, including "Top 10 Hoteliers of The Year in China" and "Leading Hoteliers of China."
Allan Cheng will attend:
Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests’ Needs and Experience?
Elton Sun Elton Sun, Corporate Executive Vice President, HUAZHU Hotels Group
Mr. Elton Sun is Corporate Executive Vice President and CEO for Upscale Brands of HUAZHU Hotels Group. Mr. Elton Sun is a seasoned veteran in the hospitality industry, with over 25 years of experiences working with both multi-star hotels and multi-national management companies in the fields of brand management, operations, market development, international merger and acquisition and more. Elton is responsible for developing overall strategies for four award-winning brands of HUAZHU Hotels Group and overseeing their day-to-day management, including Mercure, Novotel, Grand Mercure and JOYA.

Before this, Elton worked as General Manager for eight years at HK CTS Metropark Hotel Group, where he led the team and successfully designed and launched Metropark Hotel. The brand now owns and manages close to 150 multi-star hotels in Hong Kong, Macao, mainland China and around the world. Elton also led the company’s initiative in 2015 to acquire over 50 hotels and hotel management companies in Britain, which also turned out to be a great success. Elton holds a Master’s Degree in Hotel Management from Hong Kong Polytechnic University. He is fluent in Mandarin, Cantonese, and English.
Elton Sun will attend:
Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests’ Needs and Experience?
Gloria Wang Gloria Wang, President, Hampton by Hilton China
Ms. Gloria Wang is vice president of Plateno Group and president of Hampton by Hilton China.

Ms. Gloria Wang joined 7 Days Group Holdings Limited (now Plateno Group) in 2006 and She has served as the head of supervisor in Shenzhen and Beijing with 7 Days Inn, the Operation Director in 7 Days headquarter and the vice president of Hampton by Hilton China.

Ms. Gloria Wang holds an MBA degree from Guanghua School of Management, Peking University.
Gloria Wang will attend:
Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests’ Needs and Experience?
Peng Huang Peng Huang, Director & Executive Deputy General Manager, HK CTS Hotels Co., Ltd.
Mr. Peng Huang is Director & Executive Deputy General Manager of HK CTS Hotels Co., Ltd. and he presides over the work of the company. With nearly 30 years working experience in hospitality, Mr. Peng Huang has strong background and rich experience in marketing and hotel management.

In 2001, Mr. Peng Huang joined Shangri-La Hotels and Resorts Group. He served successively as Marketing Director, Hotel Resident Manager, General Manager etc. Prior to these roles, he has been worked in Holiday Inn Beijing Lido, China World Hotel by Shangri-La, CITS Express Business Travel.

After joining HK CTS Hotel Co., Ltd., Mr. Peng Huang is committed to enhancing the brand awareness, upgrading the operation and management capabilities and building the world class national hotel brand.
Peng Huang will attend:
Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests’ Needs and Experience?
Moderated by:
Joseph Wang Joseph Wang, Chief Commercial Officer, TravelDaily
Mr. Joseph Wang joined TravelDaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.
Joseph Wang will attend:
Jun. 07   9:30-9:40 AM Opening Remarks: Reshaping The Future of Guest Experience Jun. 07   11:45-12:30 PM CEO Talk: How Can International Brands Better Serve Chinese Guests’ Needs and Experience?

12:15 - 14:00   Lunch and Midday Break

14:00 - 14:25   Keynote

APAC and China——Major Markets Performance and Challenges

How did Asia Pacific hotels perform in the past years? China hotels' performance was heavily impacted since 2013. Driven by rational consumption, performance decrease, revival and stabilization, is it back to optimal increase now? What is hot, and where are the challenges?

Based on first hand fresh data, STR reports the hotel performance trend by different region and different classes, for your better business decisions. 

 

Speaker:
Jesper Palmqvist Jesper Palmqvist, Area Director, Asia Pacific, STR
Mr. Jesper Palmqvist is the Area Director Asia Pacific for STR and is based in Singapore. He has twenty years of experience in hospitality, online travel and IT through various verticals in regional European IT start-ups and hotel chains, as well as global companies such as Orbitz Worldwide, Wyndham Hotel Group and Groupon. As a strong supporter of big data facilitation, Mr. Jesper Palmqvist works to increase the engagement in hospitality data intelligence and clarify the decision making for hospitality, research and investment companies in APAC.
Jesper Palmqvist will attend:
Jun. 07   2:00-2:25 PM Keynote: APAC and China——Major Markets Performance and Challenges
Christine Liu Christine Liu, Country Manager, Greater China, STR
As the Country Manager of STR, Ms. Christine Liu leads a team in Greater China, working with the head of Revenue Management and Sales & Marketing of International Chain hotels and Chinese Domestic Hotel groups, expanding the revenue management and benchmarking understanding in this industry, provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports.

Ms. Christine Liu graduated from Hospitality Management School, holds the Bachelor degree of Beijing Foreign Studies University and Revenue Management Diploma of e-Cornell – School of Hotel Administration. Ms. Christine Liu started her career from Shangri-La hotels, worked in the front line with rich F&B and Front Office experience. Then she moved from hotel operations to hotel partners, expanded the Greater China market and firmed up the leading position in this region successfully for all the multi-national companies she worked for – interTouch, EasyRMS and TSA Training Services.
Christine Liu will attend:
Jun. 07   2:00-2:25 PM Keynote: APAC and China——Major Markets Performance and Challenges

14:25 - 15:10   Executive Roundtable

From Hotel Marketing to Destination Marketing

The rapid development of leisure travel in China has underscored the role of holiday resorts not only as places to stay but also as destinations in their own right. How should resorts design their products to blend in with local culture and characteristics to make guest “Travel Like a Local”? How should resorts tell their “story” in destination marketing to convert interest into bookings?  

Panelists:
Nong Xia Nong Xia, President & CEO, HNA-PV
Mr. Nong Xia, President and CEO of HNA-PV, has 17 years of experiences as a hospitality executive. Before he joined HNA-PV, Mr. Xia was the senior VP of Starwood Acquisition & Development, Greater China. Prior to that, he had led the Real Estate & Development as senior VP in Hyatt for 15 years. He is a pioneer in the field of hospitality with numerous awards received. His financial experiences acquired from Nomura Securities also benefits him a lot. Mr. Xia graduated from Keio University and holds an MBA degree in The University of Chicago.
Nong Xia will attend:
Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
Michael Chen Michael Chen, Executive President, Mangrove Tree Resort World
Mr. Michael Chen is Executive President of Mangrove Tree Resort World Operations Management Limited.

Michael started his career as a surgeon at People's Hospital in Jiangsu province. In 1994, Michael joined Nanjing Jinling Hotel as Assistant F&B Manager. He then served as Banquet Manager, Director of Sales & Marketing of Jinling Hotel Co Ltd, General Manager of Sales, Directors, Vice President of Jinling Hotel Management Company. After that, Michael served as Vice President of China WALLINK Group and President of Smart Hotels Group, Vice President of Chinese Jinmao (Group) Co. Ltd., Executive Vice President of Shanghai Zensure Capital.

Michael graduated from Nanjing Medical University in 1993 with a bachelor's degree in Medicine. He graduated from Hong Kong Poly Tech University in 2004 with a master's degree in Hotel Management. In 1999, he was sponsored by the National Scholarship Management Committee, to study at the Tourism and Hotel Management Department of Purdue University as a visiting scholar, majoring in Hotel Management, Marketing and Applied Research of Brand Management.
Michael Chen will attend:
Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
William Tang William Tang, Deputy General Manager, Hengda Hotels & Resorts
Mr. William Tang is Deputy General Manager of Hengda Hotels & Resorts. He is also Certified Hotel Administrator of AH&LA and member of The National Hotel Rating Committee and Vice Secretary-General of Union International Des Concierges D'hotels in Greater China. With over 20 years of hotel working experience, Mr. Tang is experienced in hotel management concept and practical strategy. Mr. Tang graduated from Beijing International Studies University.
William Tang will attend:
Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
Olivia Chen Olivia Chen, VP Digital & Marketing of Great China, Club Med
Ms. Olivia Chen joined Club Med in 2010 and now serves as VP Digital & Marketing of Greater China. She leads the team to drive the company’s digitalization by identifying, creating and delivering growth which in turn delivers on the vision of making Club Med essential to consumers in enjoying vacation all over the world.

Olivia Chen had more than 15 years of working experience in different multinational companies. Before joining Club Med, she had worked for L'Oreal China, L'Oreal Paris headquarter and Suntory.

Olivia Chen graduated from the Moscow State University in Russia.
Olivia Chen will attend:
Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
Ethan Zhu Ethan Zhu, Chief Commercial Officer, China, TripAdvisor
Ethan Zhu joined TripAdvisor in 2011 and is Chief Commercial Officer, leading strategy, partnerships and performance Ads for China. He is based in the company’s Beijing office.

Prior to joining in TripAdvisor, Ethan was Business Development Director at PixelMedia, where he accumulated a rich experience in the digital online industry. In this role, he led the web and design agency’s business in North China and built up its AdNetwork platform across the Mainland to the company’s profit. In the earlier part of his career, Ethan also spent time in project management at China’s largest web portals Sina and Sohu .

Ethan holds a Bachelor’s degree in Industrial Design from the University of Aeronautics and Astronautics.
Ethan Zhu will attend:
Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing
Moderated by:
Joseph Xia Joseph Xia, Founder & CEO, Yearth Group
Mr. Joseph Xia is Founder & CEO of Yearth Group. Mr. Joseph Xia co-founded Yearth in 2017. Yearth is the next-generation hospitality alliance that empowers independent hotels and small chains through technology and shared resources. By leveraging its loyalty program and digital marketing platform, Yearth can help alliance partner hotels increase direct bookings through a centralized channel, meanwhile allowing each hotel to retain its distinctive characteristics.

Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as Revenue Management Manager and Deputy Director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc. Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co., Ltd. as Vice President in Nov., 2010. He was is in charge of Sales & Marketing, internet product, BI and Big Data.

Mr. Joseph Xia holds a Bachelor degree from Civil Aviation University of China and an MBA degree from Fudan University School of Management. Mr. Joseph Xia is also a Visiting Lecturer of Travel & Tourism Department at Fudan University.
Joseph Xia will attend:
Jun. 07   2:25-3:10 PM Executive Roundtable: From Hotel Marketing to Destination Marketing

15:10 - 15:35   Keynote

New Boutique Hotels and Cultural Tourism Towns

Speaker:
Shenghong Gan Shenghong Gan, CEO, Narada Boutique Hotel
Mr. Shenghong Gan is CEO of Narada Boutique Hotel. With over 20 years of wealth experience in the hotel industry, he has served as general manager and director of different departments at several high-star hotels. Prior to joining Narada Hotel Group, he worked at New Century Hotels & Resorts.

Mr. Shenghong Gan is a Director of the China Tourism and Hotel Association and was a guest lecturer to the advanced training courses at Tsinghua University, including the Tourism Real Estate & Hotel Management Training Course and the General Managers Training Course.
Shenghong Gan will attend:
Jun. 07   3:10-3:35 PM Keynote: New Boutique Hotels and Cultural Tourism Towns

15:35 - 16:05   Munch, Meet and Mingle

16:05 - 16:25   Keynote

16:25 - 17:10   Executive Roundtable

New Accommodation—How to Make Novelties Work?

Independent travel is in vogue as consumption scales up. Increasingly personalized needs of these travelers have prompted the emergence of new types of accommodation.

Whether it is short-term rental, recreational vehicles, outdoor luxury lodging or innovative urban accommodation, the viability of novel accommodation comes down to creating a differentiated experience, and quickly establishing basic service standards and scalability. How to achieve this?

17:10 - 18:30   

Presentation & Review of 2017 Innovative Accommodation Products

The choices of new accommodation modes are getting richer as customer needs are diversifying in an era of individual travel and heightened consumption where products and experiences are paramount. 

Will new accommodations such as tented resorts, recreational vehicles, container rooms, capsule hotels and urban home-share challenge traditional hotels, or are they complementary alternatives?

18:50 - 20:30   Dinner Reception

Jun. 7 Jun. 8

Note:

1) Chinese - English simultaneous interpretation would be available on site.

2) All conference information (including program, speakers, etc.) is subject to change without notice.

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