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The hospitality industry continues to evolve as consumers needs change. The profiles of hotel guests are increasingly diversified, from business travelers to leisure tourists and from families to individual travelers. Meanwhile, technological innovations are also transforming the ways hotels communicate with their guests.

How should hoteliers broaden their portfolios to include more than just basic accommodation and provide their guests with richer and more differentiated services? How do they reshape the future of guest experience?

Over 650 leaders in the global hospitality industry will attend the 2017 China Hotel Marketing Conference, "Reshaping The Experience", to be held on Jun. 7-8 in Shanghai.


  • Rungang Zhang
    Rungang Zhang Secretary General and Vice President China Tourism Association
    Mr. Rungang Zhang is Vice President and Secretary General of China Tourism Association, and president of China Tourist Hotels Association. He has extensive leadership and management experience in travel and hotel sectors. Meanwhile, Mr. Rungang Zhang has a profound understanding and unique insights in the hotel development and hotel group management. Mr. Rungang Zhang served as vice president of Beijing Capital Tourism Co., Ltd. and chairman of BTG-Jianguo Hotels & Resorts Management Co., Ltd.
    Rungang Zhang will attend:
    Jun 07  09:40 - 10:05 Keynote:China’s Hospitality Trends Outlook 2017
  • David Sun
    David Sun General Manager BTH Hotels Group
    Mr. David Sun is General Manager of BTG Hotels and also Chairman & CEO of Homeinns Hotel Group. In Mr. David Sun’s leadership, Homeinns Hotel Group has developed from a company of merely 22 hotels to a hotel giant with more than 3,000 hotels. Homeinns Hotel Group is now one of the world’s leading hotel group. In April 2016, Mr. Sun led the merger of Homeinns Hotel Group into BTG Hotels and the delisting of Homeinns Hotel Group from NASDAQ. Homeinns Hotel Group is now a wholly-owned subsidiary of BTG Hotels.
    David Sun will attend:
    Jun 07  10:05 - 10:50 CEO Talk:The Extension, Integration and Transformation of Accommodation
  • Johnson Chen
    Johnson Chen CEO New Century Hotels & Resorts Management Co., Ltd.
    Mr. Johnson Chen is currently CEO of New Century Hotels & Resorts and New Century Hotels & Resorts Management Co., Ltd.

    Mr. Johnson Chen has more than 20 years of experience in the hotel sector. He was formerly GM of New Century Hotel Ningbo, New Century Hotel Ninghai, New Century Hotel Taizhou, Regional GM of New Century Ningbo & GM of New Century Grand Hotel Ningbo, the Vice GM of New Century Group & GM of Zhejiang New Century Hotel Management Co., Ltd.

    Mr. Johnson Chen holds an EMBA degree from Zhejiang University. He is also an economist, engineer, inspector of the National Star Rating System for China and hotel management researcher at the institute of Zhejiang University.
    Johnson Chen will attend:
    Jun 07  10:05 - 10:50 CEO Talk:The Extension, Integration and Transformation of Accommodation
  • Lin Wang
    Lin Wang Vice Prisident, Brand Marketing, Greater China IHG
    In her role as Vice President, Brand Marketing, Greater China, Ms. Lin Wang is responsible for all IHG hotel brands' strategy, marketing communication development and implementation, aiming to build the most preferred brands in the hotel industry in Greater China.

    Having 15 years of experience with brand marketing working with some of the most recognized and beloved global brands like Apple and Chanel, Lin has honed her expertise in this field and is acknowledged as a ‘Brand Ambassador’, designing and executing innovative brand marketing strategies.

    Lin earned her EMBA degree from the University of International Business and Economics. She also graduated with a bachelor’s degree from the same university.
    Lin Wang will attend:
    Jun 07  11:20 - 11:45 Keynote:Improving Guest Experience through Insights on New Consumer Needs
  • Allan Cheng
    Allan Cheng Chairman & CEO Dossen International Group
    Mr. Allan Cheng is Founder, Chairman & CEO of Dossen International Group. He is a pioneer in introducing the "Select-Service" hotel concept to Chinese market. He had won various honors and awards in China’s hospitality sector, including "Top 10 Hoteliers of The Year in China" and "Leading Hoteliers of China."
    Allan Cheng will attend:
    Jun 07  11:45 - 12:30 CEO Talk:How Can International Brands Better Serve Chinese Guests’ Needs and Experience?
  • Leo Liu
    Leo Liu President Wyndham Hotel Group China
    Leo Liu is President of Wyndham Hotel Group China. Prior to Wyndham, he was the MD of Costa Crociere S.p.A., and took several management roles for Accor Group in both France and China including MD of Accor Services, China. In 2014, Leo once took training at West Point where cultivated his leadership capabilities and incorporated its motto “Mission First, People Always” into his management concepts-- Be mission-oriented and always take your team as supports.

    Leo graduated from Ecole Supérieure de Commerce de Lyon, France and Institut d’Etudes Politiques de Paris.
    Leo Liu will attend:
    Jun 07  10:05 - 10:50 CEO Talk:The Extension, Integration and Transformation of Accommodation
  • Peng Huang
    Peng Huang Director & Executive Deputy General Manager HK CTS Hotels Co., Ltd.
    Mr. Peng Huang is Director & Executive Deputy General Manager of HK CTS Hotels Co., Ltd. and he presides over the work of the company. With nearly 30 years working experience in hospitality, Mr. Peng Huang has strong background and rich experience in marketing and hotel management.

    In 2001, Mr. Peng Huang joined Shangri-La Hotels and Resorts Group. He served successively as Marketing Director, Hotel Resident Manager, General Manager etc. Prior to these roles, he has been worked in Holiday Inn Beijing Lido, China World Hotel by Shangri-La, CITS Express Business Travel.

    After joining HK CTS Hotel Co., Ltd., Mr. Peng Huang is committed to enhancing the brand awareness, upgrading the operation and management capabilities and building the world class national hotel brand.
    Peng Huang will attend:
    Jun 07  11:45 - 12:30 CEO Talk:How Can International Brands Better Serve Chinese Guests’ Needs and Experience?
  • Sarah Chen
    Sarah Chen Vice President, Sales & Marketing Shangri-La Hotels & Resorts
    Ms. Sarah Chen has over 20 years of experience in the hospitality sales & marketing field in Asia. She has been the Vice President, Sales & Marketing for Shangri-La Hotels & Resorts since 2004 in Hong Kong and Shanghai with responsibilities in hotels' opening and Sales & Marketing strategies and initiatives. After moving to Shanghai, Sarah's main responsibility and focus is to develop domestic and outbound business from China which is the largest strategic market for the Shangri-La group. Her other key responsibilities also include developing and optimizing China sales distribution channels and online B2B collaboration, partnership promotions and China high-end luxury travel market.
    Sarah Chen will attend:
    Jun 08  14:00 - 14:45 CEO Talk:Explore Cooperation Formats between Hotels and Distribution Channels


  • 40+

  • 650+

  • 85%

  • 20+

  • One of the key events that all travel and hospitality professionals who are interested in the China market should attend. Up-to-date information and highly relevant topics were discussed.

    —Lucas Peng, Founding Member, HSMAI Asia Pacific

  • Always getting new ideas and finding new cooperation opportunities during the meetings with friends from all around the country and world.

    —Joe Xu, Senior Vice President, Super 8 (China)

  • Listening to speakers/panelists allowed us to gain useful insights into the highly dynamic Chinese hospitality market; Collected useful leads through networking.

    —Dyson Yu, China Organizational Group Member, Hotel Electronic Distribution Network Association



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