2017 China Airline Distribution Conference


Oct. 18-19



Register before Aug.4 to save $200

China’s fast-growing airline industry is facing multiple challenges: the fast-expanding high-speed rail system, the restructuring of customer base, the increasingly diversified customer needs, the increasingly influential new media channels, and the evolving technological innovations are pushing the airlines to refine their offerings to satisfy these changing demands.

Transforming from a relatively closed industry to an open ecosystem will be an arduous journey for the airline sector. How to break these barriers, create a win-win situation and provide consumers with enriched travel experience will be the challenges ahead.

After the successful debut of China Airline Distribution Conference in 2016, TravelDaily China will host the second edition on October 18-19 in Shanghai with focus on Breaking the Barrier and explore new business opportunities.


  • Yu Wang
    Yu Wang Chairman Spring Airlines
    Mr. Yu Wang joined Spring Airlines in 2008 and serves as the company’s President from Apr. 2016. He was appointed Chairman since March 2017. From 2002-2008, he worked in a variety of positions for companies including Roland Berger Strategy Consultants, BearingPoint Management & Technology Consultants and Hewitt Associates.

    Mr. Wang graduated from Shanghai Railways Institute with a degree in Electrical Engineering. He studied at Southern Illinois University from 1999 to 2002 and earned a Master’s degree in Economics and an MBA.
    Yu Wang will attend:
    Oct 18  09:45 - 10:20 CEO Talk:Spring Airlines at a Crossroad
  • Kathleen Tan
    Kathleen Tan President of China, North Asia AirAsia
    Kathleen Tan is widely credited for making AirAsia a financial success and global brand. During her nine-year tenure as AirAsia's Regional Head of Commercial, fleet size increased from 17 to 143 aircraft and revenue surged 14-fold to over RM5 billion. Tan then helmed AirAsia Expedia, and turned around the loss-making joint venture within eight months, delivering a net profit of $20 million in her second year. She now focuses on providing leadership and strategic direction to AirAsia in Greater China. Tan has received numerous accolades, including Industry's Most Influential Person by China Finance Summit and Skift’s Global Top 50 Marketer.
    Kathleen Tan will attend:
    Oct 18  10:20 - 10:45 Keynote
  • Wenqiang Huang
    Wenqiang Huang Deputy Director General, Commercial Steering Committee China Southern Airlines
    As the Deputy Director General of Commercial Steering Committee and General Manager of E-commerce Dept. of China Southern Airlines, Mr. Wenqiang Huang is responsible for e-commerce and customer service management and he is also in charge of E-commerce Dept. and Customer Service Center. Since joining the company in 1993, Mr. Wenqiang Huang has taken the role as the Deputy General Manager of Information Center, focusing on marketing and development of customer service-related information system. He has overseen the launch of e-ticket, online check-in and mobile boarding pass.
    Wenqiang Huang will attend:
    Oct 18  11:40 - 12:25 Executive Roundtable:Airline Direct Sales – It’s More Than Just Proportion
  • Guoxiang Wu
    Guoxiang Wu SVP, Marketing Division China Southern Airlines
    Mr. Guoxiang Wu became SVP of the Marketing Division of China Southern Airlines in September last year. Since joining the company in 1997, Mr. Guoxiang Wu has taken various management roles with China Southern Airlines, including President of the Japan Branch and Vice President in Hubei. Prior to these postings, Mr. Guoxiang Wu held a number of marketing roles and flight scheduling positions with China Southern Airlines.

    Mr. Guoxiang Wu holds a bachelor degree in computer science from Civil Aviation University of China and a master degree in business administration from Beihang University.
    Guoxiang Wu will attend:
    Oct 18  11:15 - 11:40 Keynote:How Will Airlines Drive Personalization and Precise Marketing?
  • Ying Zhou
    Ying Zhou General Manager, Customer Relationship Department, Marketing and Sales Committee China Eastern Airlines
    As general manager of Customer Relationship Department, Marketing and Sales Committee of China Eastern Airlines, Ms. Ying Zhou is responsible for marketing business. She has taken the role as vice manager at Guangzhou branch, general manager of Hong Kong branch and Taipei branch.
    Ying Zhou will attend:
    Oct 19  15:35 - 16:20 Executive Roundtable:Airlines Loyalty Programs – What Really Matters?
  • Bonita Huang
    Bonita Huang Deputy General Manager of Sales Department Air China
    Ms. Bonita Huang currently serves as the deputy general manager of Sales Department of Air China. She has been worked with Air China for 25 years and gained rich experience in core business and management. From 2005 to 2010, as the leader of Air China Call Center, Ms. Bonita Huang built an all channel service platform with excellent service quality. In 2010 and 2011, as Deputy General Manager of Marketing Center, North China, Ms. Bonita Huang took full responsibility of Air China route management of north China, in which she brought in advanced IT tools and management concept with keeping channel sales ability as before.

    Ms. Bonita Huang graduated from Civil Aviation University of China, majoring in computer application.
    Bonita Huang will attend:
    Oct 18  11:40 - 12:25 Executive Roundtable:Airline Direct Sales – It’s More Than Just Proportion
  • Zhijun Lee
    Zhijun Lee General Manager of PSS IT China Eastern Airlines
    Zhijun Lee is General Manager of PSS IT of China Eastern Airlines. He has been working in aviation industry for nearly 16 years, specializing in IT application in airlines. Prior to this role with China Eastern Airlines, Mr. Lee worked at TravelSky. Mr. Lee graduated from Tsinghua University with a master degree.
    Zhijun Lee will attend:
    Oct 18  16:30 - 17:15 Executive Roundtable:How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
  • Yu Zhang
    Yu Zhang Director of Product Management Center Shenzhen Airlines
    Mr. Yu Zhang is the director of Product Management Center with Shenzhen Airlines. He has 17 years of experience in airline distribution and marketing and served as the general manager of Pearl River Delta Passenger Transport Marketing Center with Shenzhen Airlines, General Manager of various branch offices in Kuala Lumpur, Peking, Hefei and Nanning with Shenzhen Airlines.

    Mr. Yu Zhang holds a master degree in business administration from Beijing Normal University, and a bachelor degree in international trade from Beijing University of Aeronautics and Astronautics.
    Yu Zhang will attend:
    Oct 19  14:25 - 15:10 Executive Roundtable:How to Increase Tech-Driven Ancillary Revenue?


  • 30+

  • 650+

  • 85%

  • 20+

  • The best airline conference I have attended in China. The openness of the debate, across senior representatives from all industry players, was exceptional.

    —Steve Saxon, Partner, McKinsey & Company

  • The China Airline Distribution Conference hosted by TravelDaily China and ChinaTravelNews is the most influential conference on airline distribution!

    — Wells Zheng, Vice President, Alitrip

  • TravelDaily China has built a communication platform for domestic and international airline companies and their partners, while injecting its points of view, standards and vision into the airline distribution sector that is in need of insight-sharing and innovation. Datalex is pleased to have sponsored and participated in this conference. We have gained much in the two-day event. Looking forward to the event next year!

    — Chris Guo, General Manager, China, Datalex

  • We value every conference that TravelDaily China hosts. These events discuss the hot topics of the time that benefit all of us in the travel and tourism industry. As well, each member of the TravelDaily China team is earnest and committed to their job. Their team work has made every delegate of the conference feel warm.

    — Karen Zhang, Vice President, China, OAG

  • The conferences hosted by TravelDaily China and its subsidiary ChinaTravelNews have always been the best travel and tourism conferences in China. The organizers have never lost their focus on the industry.

    — Martin Hu, Senior Director of Travel Industry, TalkingData

  • This is an industry get-together with innovative viewpoints to learn from. It is well organized with logistical support and a professional and dedicated host team. I want to thank TravelDaily China for hosting this event and for all their hard work.

    — Linlin Chen, President of South China Branch, Baoku


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