Today’s hotel industry stands at cross roads between the traditional objectives of the hotel industry, therefore creating hospitality for a guest, and new demanding focuses on real estate management, the usage of technology in front and back of house operations, the relationship with new business partners such as OTAs etc. Bernold O. Schroeder will prioritize these relationships and to explain what are the needed skills for a Hotel General Manager or Hotel Executive Member these days.

How the emerging models of private-sales, last-minute, group buying and opaque will be impacting the conventional hotel revenue management and marketing strategy? How the hoteliers capitalize on these opportunities?

How to satisfy the consumers' travel experience? Yongche.com will analyze how the "new car-using" mode has changed the traditional car-using industry, and built the seamless service modes for airlines, hotel, and online travel business.

What kind of platform could be applied to hotel information transformation? When facing with the hotel marketing demand, management need, then , the information technology need to be updated. But how to get through the hotel information transition? IPS will share the hotel industry funding solutions formed over the years , explaining how to improve online hotel booking rate, reduce information transition cost, and promote the informationization development process.

Mobile phone APP, BBS Travel guide, and marketing promotion, which is the most popular from the market prospect? Who will be the real winner in the interest game between customers, hotels and OTA? What is the real relation between occupancy rate, room deposit and customer experience? Are they opposition or unification? How to meet the requirements of all the parties? How to truly and fully achieve the maximization of the market reputation and corporate earnings by integrating the strengths and resources of all parties? Huatai will provide you with the most effective solutions.

Mr. Li will elaborate how the travel companies deploy a successful e-commerce strategy, as well as how the internet dissemination mechanism as characterized by customer contact and customer marketing should be working for the travel industry.

Social Media continues to be a bid driver of user behavior. Search engines are most travel websites best converting channel. What is changing? The influence of Social Media on both brand awareness and search results. Those travel brands that understand how to integrate Search + Social will emerge as winners.

Share the latest trend of Global and China hotel market -where we are on the curve. And more pipeline data will be shared to have an in-depth look at the future supply growth the markets.

As the international hotel chains are expanding aggressively in China market, so how the local hotels chains improve their service quality and competitive advantage through technology and service innovation?

How hotels improve the ROI on various marketing mix (social media, mobile application, search, email, content, website optimization)?

Learn how social media and review analytics are being used by hotel organizations of all types to improve sales, marketing, operations, distribution, and revenue management.

Today's online marketing has become more and more essential for the operating strategy, the hotel industry has taken the online marketing. But how to apply and closely integrated with the hotel performance management need great consideration of hoteliers.
 

The participants will discuss the key driving forces that will impact the hotel marketing and distribution in 2012 and beyond, including mobile applications, social media, Google hotel finder, Room Key, hotel direct connect vs. GDS, etc.